The CEO of Bonro Company described public participation in energy conservation as an effective driver of production.

According to the Communications Department of Bonyan Tose’e Sanat Khodro (Bonro), Dr. Ehsan Moghaddam made these remarks during the company’s Production Committee meeting held at the Bonro manufacturing plant in Saveh. He described the company’s production site as a valuable asset for product development in the year designated as “Investment for Production.”

He added that the strong market demand for the SAIPA 151 pickup, together with the expectations created by Bonro’s previous achievements in the automotive industry, has further increased the company’s responsibility to successfully achieve its production targets.

Expressing his appreciation for the dedication, commitment, and motivation of all employees, he noted that, by the grace of God, the company currently produces and delivers 300 SAIPA 151 pickup vehicles to the market each day.

The Vice Chairman and CEO of Bonyan Tose’e Sanat Khodro further emphasized that energy conservation under current conditions is a key prerequisite for achieving production objectives. He stated that efficient electricity consumption, as a driving force behind production, requires broad public participation across all sectors of society.

Following the introduction of the company’s newly appointed Executive Directors of Production, Engineering, and Planning, Dr. Moghaddam toured the production site and described the performance of the X100 production line as satisfactory. He added that Bonro’s strong engineering capabilities and highly motivated workforce have made product development a strategic necessity, expressing confidence that this objective will be achieved with the continued support of the CEO of SAIPA Group.