SsangYong is one of the major and prominent automakers in South Korea, with a long history in the production and manufacturing of crossover SUVs and off-road vehicles. Until a few years ago, this Korean company did not receive much attention in the global market due to its unconventional designs in vehicle manufacturing, and its products were not considered popular among the general public and did not appeal to a wide range of buyers. However, over time and with the intensifying competitive environment between Korean and European automakers, SsangYong also decided to make a fundamental change in the design of its products in order to outpace its rivals. It must be said that it succeeded in this endeavor and was able to create a remarkable transformation in its products